The freight industry has always faced challenges when it comes to trust, speed, and transparency. With fraud continuing to be a concern, both carriers and brokers need a solution that creates security without slowing down business. That’s where the Trusted Freight Exchange (TFX) comes in.
Built within Highway, TFX is the first secure freight exchange designed to connect verified carriers with verified brokers. By prioritizing trust and efficiency, TFX aims to reduce fraud, improve booking speed, and create a safer environment for both sides of the freight equation.
At KCH Transportation, we’re excited to be one of the brokerages participating in this launch. As a company committed to transparency and strong carrier partnerships, we see TFX as a game-changer for the way freight moves.
Why TFX is Different
Unlike traditional load boards, TFX isn’t just about posting freight. It’s about ensuring that everyone involved in a transaction is who they say they are. Carriers must go through a three-part verification process. First, identity verification confirms they are who they claim to be. Second, ELD connectivity provides visibility through connected devices. Third, insurance and authority validation ensures an active cargo policy and operating authority are in place.
This process filters out fraudulent actors and ensures that only trusted carriers can see and book loads.
Benefits for Carriers
For carriers, TFX offers more than just access to loads. It creates an environment where they can confidently book freight with the knowledge that brokers are verified and freight is legitimate. Carriers gain free access with no subscriptions or hidden fees, real ready-to-move loads from credit-approved brokers, pre-qualified freight that they can haul immediately, and soon, same-day cash advances through LoadPay.
With TFX, carriers no longer need to worry about phantom freight or questionable brokers. Instead, they get direct access to legitimate opportunities from brokerages like KCH Transportation.
How Brokers Should Engage
For brokers, success on TFX starts with consistency and clarity. Posting loads—especially dry van freight with at least one day of lead time—should become a priority. Brokers are encouraged to remind carriers that their best loads will appear on TFX first.
Equally important is leading with value. Messaging should highlight how TFX makes it easier and safer for carriers to book loads. For example, instead of saying “go through Highway,” brokers should explain that once carriers are verified in Highway, they’ll instantly start seeing loads. Keeping the message simple and carrier-focused ensures that the value is clear.
Verification shouldn’t be seen as a burden but as a competitive advantage. Positioning it as the best defense against fraud frames TFX as a tool that benefits the carrier, not just the broker.
Getting the Word Out
To help spread awareness, brokers are encouraged to share TFX updates on social media after August 5. Highway has provided branded graphics and templates to make this process easy. Brokers can also reach out to Highway’s marketing team for support in customizing materials.
Additionally, email and call scripts have been provided to streamline communication with carriers. These templates make it easy to introduce TFX to carrier partners, clearly explain the benefits, and invite them to get verified so they can start booking loads immediately.
At KCH, we’re already spreading the word to our carrier network. We believe that TFX provides the transparency and security that today’s freight market needs, and we’re proud to post our freight here first.
The Future of Freight Booking
TFX represents a major step forward for the freight industry. By creating a secure, transparent, and fraud-resistant exchange, it bridges the gap between carriers and brokers, benefiting both parties.
As more brokers post loads and more carriers get verified, TFX will continue to build momentum as a trusted alternative to traditional load boards. For carriers, it means faster, safer opportunities. For brokers, it ensures freight moves with confidence.
KCH Transportation is proud to be part of this launch, and we’re excited to see how TFX will reshape the future of freight booking. The future of freight booking is here, and it’s trusted.
Ready to Book Loads with KCH on TFX?
Carriers, it’s time to get verified on Highway and unlock access to our freight on TFX. The process is free, quick, and your ticket to hauling KCH’s best loads with confidence. Once you’re verified, you’ll see our loads first and start experiencing the benefits of a trusted exchange right away.
